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Privacy Policy

We invite all users who visit the Site and those who purchase products on this Site, www.alvieromartini.it, to read the Privacy Policy, reported below.

 

INFORMATION ON THE PROCESSING OF PERSONAL DATA PURSUANT TO ART. 13 OF REGULATION (EU) 2016/679

 

Last update: 25.07.2025

The present information is provided by Alviero Martini S.p.A., (hereinafter, “Company” or “Data Controller”) pursuant to art. 13 of Regulation (EU) 2016/679 relative to the protection of natural persons with regard to the processing of personal data (hereinafter “GDPR”), to inform You regarding how it treats personal data, provided by You or collected automatically through the navigation and the use of the website www.alvieromartini.it (hereinafter, “Site”).

 

DATA CONTROLLER

The Data Controller is Alviero Martini S.p.A. (VAT No. 10271720152), with registered office in Via F. Argelati 1/A, Milan (MI) – 20143, Italy. For any clarification, request or need linked to the processing of Your personal data, You may contact us by writing to the following e-mail address: info@alvieromatini.it.

 

DATA PROTECTION OFFICER (RPD or DPO)

The Data Controller has appointed a Data Protection Officer (hereinafter, “RPD” or “DPO”, English acronym) who can be contacted by You at the following e-mail address: dpo@final.it.

 

CATEGORIES OF DATA

The Data Controller will process the personal data provided by You. In detail, the Data Controller could process Your following personal data:

  1. personal details (for example, name, surname, date of birth);

  2. contact data (for example, e-mail, telephone number, address);

  3. billing data (for example, citizenship, address, province/region, city, ZIP code);

  4. payment data (for example, purchase order, payment method);

  5. navigation data (for example, IP address, the name of the Internet Service Provider, the addresses in URI/URL notation of the requested resources, the date and time of access, the pages consulted).

 

PURPOSES AND LEGAL BASIS OF THE PROCESSING

Your personal data, upon the occurrence of the specified conditions, will be processed for the purposes indicated below:

  1. For the execution of the contract (art. 6, par. 1, lett. b) GDPR) The Data Controller will process Your personal data for the conclusion and execution of the on-line purchase contracts of the goods marketed by the Company (including shipping operations). In particular, the Data Controller may process the data referred to in the previous paragraph, points I), II), III), IV).

    In line with the aforementioned purpose, the Controller may also process your contact details to enable the sending, via WhatsApp or other electronic communication tools, of a link (so-called 'Pay by Link') through which you may proceed with the payment for the products purchased.

    It is specified that any use of Your data relative to credit cards and more generally relative to means of payment is excluded. In fact, the Data Controller exclusively verifies the existence of the means of payment, the charge and the management of payments, as well as the management of any complaints and contentious proceedings. Therefore, We inform You that the aforementioned data will be processed for such purpose also by the provider that provides the services connected to the management of online payments as well as by the institution that issued the credit card used to validate the order. For more information relative to the processing of Your personal data aimed at payment, reference is made to the information ex art. 13 GDPR of the provider consultable at the reference website.

  2. For the fulfillment of legal obligations (art. 6, par. 1, lett. c) GDPR) Your personal data will be processed for the fulfillment of legal obligations. In particular, the Data Controller may process your data for the fulfillment of accounting and fiscal obligations. For such purpose, the data indicated at points I), II), III), IV) may be processed.

  3. For the creation of an account, subject to Your express consent (art. 6, par. 1, lett. a) GDPR) Your data will be processed on the basis of the consent provided by You for the creation of an account and the subsequent access to the Reserved Area of the Site, in order to facilitate the fruition of the services offered by the Site (for example, to facilitate fast check-out procedures, save more than one address, keep track of orders). In particular, the Data Controller may process the data referred to in the previous paragraph, points I), II).

  4. For the subscription to the newsletter service, subject to Your express consent (art. 6, par. 1, lett. a) GDPR) Your data will be processed on the basis of the consent provided by You for the sending, via e-mail, of communications of an informative and promotional nature (by way of example, information in merit of new products promoted by the Company). Within the scope of such purpose, the Data Controller could send commercial communications relative to activities of customer service and customer satisfaction subsequent to the sale (including surveys for the detection and evaluation of the degree of satisfaction of the users/customers regarding the quality of the products). In particular, the Data Controller may process the data referred to in the previous paragraph, points I), II).

  5. For profiling activity (marketing and retargeting), subject to Your express consent (art. 6, par. 1, lett. a) GDPR) Your data will be processed to perform profiling activities, in order to send proposals in line with the preferences highlighted by You during the purchase of certain products. In particular, the Data Controller may process the data referred to in the previous paragraph, points I), II), IV).

  6. For assistance activity, subject to Your express consent (art. 6, par. 1, lett. a) GDPR) Your data will be processed to satisfy every request of Yours through the appropriate channels provided by the Company (the sections “Contacts for online purchases”, the interactive Chat present on the Site and the telephone channel). In particular, the Data Controller may process the data referred to in the previous paragraph, points I), II) and every other personal datum eventually provided by You in the compilation of the form or attached to the same or during the course of the telephone call.

  7. For the correct fruition and navigation on the Site (art. 122 of the Privacy Code) The Data Controller will process Your data to allow You the correct fruition and navigation on the Site. In particular, the Data Controller may process the data referred to in the previous paragraph, point V). In this regard, the information relative to cookies is available in the Cookie Policy, which also contains indications for the management of your preferences.

  8. For profiling through cookies (marketing and retargeting), subject to Your express consent (art. 6, par. 1, lett. a) GDPR)
     - The Data Controller will process Your personal data through first and third-party tracking tools (analytics, widgets, advertising, web beacons), for the storage of preferences and statistics, marketing and profiling, in order to send You advertising messages in line with Your preferences manifested within the scope of web navigation. In particular, the Data Controller may process the data referred to in the previous paragraph, point V).
    - In this regard, the information relative to cookies and other tracking tools aimed at profiling is available in the Cookie Policy, which also contains indications for the management of Your preferences.

In cases in which the legal basis that legitimizes the processing of Your personal data is lett. a) of par. 1, art. 6 GDPR, We remind You that, at any moment, You can revoke the consent previously provided. To this end, You may revoke Your consent through the opt-out mechanism placed at the bottom of the e-mail or by writing to the email address info@alvieromartini.it.

The provision of Your data is optional; however, in some cases their collection and use results necessary to give execution to a contract or to a service requested by You. In such case, Your eventual refusal to the provision of such data could involve the impossibility for the Company to give execution to the mandate received.

 

VALIDITY OF THE CONSENT GRANTED

The consent can be granted only by capable subjects who can validly dispose of it and, in any case, by those who have reached at least 16 years of age (art. 8 GDPR). In the case of minors under 16 years, the Data Controller endeavors in every reasonable way to verify that the consent is granted and authorized by the holder of parental responsibility over the minor, in consideration of the available technologies. For eventual reports or requests for deletion of Data fraudulently or mendaciously shared by a minor under 16, those exercising parental authority are invited to contact the Data Controller or the DPO at the addresses reported in the present Information.

 

MODALITIES OF THE PROCESSING

The Data Controller informs You that the personal data provided by You (or otherwise acquired within the scope of our activity as a company active in the field of fashion) may form the object of processing that consists in their collection, registration, organization, conservation, elaboration, and communication for the purposes described above in respect of the regulations in the matter of protection of personal data and the duties of confidentiality by which our activity is inspired. Your personal information may be processed with the aid of electronic and/or paper methods, with modalities and criteria suitable to guarantee their security as well as inspired by the principles of correctness, lawfulness and transparency, in order to protect Your confidentiality and Your rights.

 

CATEGORIES OF THIRD-PARTY SUBJECTS TO WHOM THE DATA MAY BE COMMUNICATED

For the purposes referred to above, Your data may be known by employees authorized for the processing and/or communicated to companies, professionals who perform, on our behalf, eventually in the capacity of data processors pursuant to art. 28 GDPR, some technical and organizational activities, such as by way of non-exhaustive example:

  • Public Entities/Administrations (if necessary, for mandatory communications);

  • Companies or Entities that perform support activities for the organization of specific services (by way of non-exhaustive example: management of the newsletter service; fulfillment, elaboration and transmission of orders; monitoring of payments; the shipping of the products sold);

  • Companies for the maintenance of the Site;

  • Service companies, as well as parent, subsidiary and/or associated companies to the Data Controller. You may request at any time a list of the Data Processors pursuant to art. 28 GDPR by writing to the e-mail address: info@alvieromartini.it.

 

DURATION OF THE PROCESSING AND PERIOD OF CONSERVATION

Your data will be processed only for the time necessary for the purposes mentioned above. In particular, the main periods of use and conservation of Your personal data are reported here below with reference to the different purposes of processing:

  1. the data processed for the execution of the contract will be conserved by the Data Controller for the entire duration of the contract and for a further period of 10 years subsequent to the end of the duration of the contract, unless the need arises for a further conservation for additional periods to allow the Data Controller the defense of its own rights;

  2. the data processed for the fulfillment of legal obligations will be conserved by the Data Controller within the limits provided by the law and as long as the necessity of the processing persists to fulfill said legal obligations;

  3. the data will be processed for the creation of an account and subsequent access to the Reserved Area of the Site until the revocation of the consent provided by You for such purpose and/or following a request of Yours for deletion;

  4. the data will be processed for the subscription to the newsletter service for a period of 24 months and until the eventual revocation of the consent provided by You to the use of the same for such purpose; following such revocation the Data Controller will cease the processing in question and will not conserve further the data acquired exclusively for such purpose;

  5. the data will be processed for purposes of profiling for a period of 12 months and until the eventual revocation of the consent provided by You to the use of the same for such purpose; once such period has passed or following the revocation, the Company will cease the processing in question, will delete or anonymize the personal data resulting from such profiling activity, as well as the data acquired exclusively for such purpose;

  6. the data will be processed for the assistance activity for the time necessary to provide the service requested by You and will be conserved anyway not beyond 24 months;

  7. the data processed to allow the correct fruition and navigation on the Site will be conserved for no more than seven days (except for eventual needs for the assessment of crimes by the Judicial Authority).

 

RIGHTS OF THE INTERESTED PARTY

In light of the rights referred to in articles 15 and following of the GDPR, You may ask and obtain, at any moment:

  • information about the existence of Your personal data in our availability, as well as to have a copy of the same (Right of access of the interested party);

  • the modification and/or the correction of Your personal data, if You believe they are inaccurate or incomplete (Right of rectification);

  • the deletion of Your personal data and/or the limitation of their processing, where it concerns information not necessary – or no longer necessary – for the purposes referred to above, once the period of conservation indicated above has passed (Right to deletion and Right of limitation of processing);

  • the cessation of the processing of Your data based on our legitimate interest (Right of opposition);

  • the reception in a structured format and the transfer to another Data Controller, if the data are object of processing with automated systems (Right to data portability);

  • the revocation at any time of the consent to the processing of the data previously provided (Right of revocation of consent).

for the exercise of such rights, You may contact our DPO at the following e-mail address: dpo@final.it.

To guarantee that Your data are not object of violations or illegitimate uses by third parties, the Data Controller, before accepting the request for the exercise of one of the aforementioned rights, verifies the identity of the requester and, to such end, could ask for further information.

 

HOW TO PROPOSE A COMPLAINT

If You wish to propose a complaint regarding the modalities through which Your data are processed by the Data Controller, or rather in merit to the management of a complaint proposed by You, You can present a petition directly to the competent Supervisory Authority (Garante per la protezione dei dati personali, Piazza Venezia 11, 00187 - Rome, Italy, Telephone +39 06696771, E-mail: protocollo@gpdp.it, www.garanteprivacy.it).

 

MODIFICATIONS TO THE PRESENT INFORMATION

The present information may be the object of modifications and/or integrations to be updated in merit of eventual new processing or to processing already in progress and, again, where it is necessary to adapt it to new regulatory interventions in the matter. It will be our care to give You evidence of the date of the last update that occurred at the beginning of the present Information in the section “Last update”.